Program Overview
This intensive program covers all facets of modern digital marketing, with a deep dive into paid advertising strategies across various platforms. Learn SEO, SEM, social media marketing, content creation, email campaigns, and advanced ad management to drive conversions and ROI.
3.5 Months
Beginner to Intermediate Level
140+ Hours
5 Core Modules
4 Live Campaigns
Certificate Included
Skills You'll Master
SEO
SEM
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Content Marketing
Email Marketing
Social Media Strategy
Google Analytics
Keyword Research
Targeting & Retargeting
Career Prospects
Digital Marketing Specialist
PPC Specialist
Social Media Advertiser
SEO Analyst
Content Marketing Manager
Curriculum Overview
Module 1: Digital Marketing Fundamentals
Understanding the digital landscape and core marketing principles.
- Introduction to Digital Marketing
- Customer Journey & Funnels
- Marketing Mix in Digital Age
- Setting SMART Goals
Module 2: Search Engine Optimization (SEO)
Optimizing websites for organic search visibility.
- On-Page SEO Techniques
- Off-Page SEO & Link Building
- Technical SEO Basics
- Advanced Keyword Research
- Google Search Console
Module 3: Search Engine Marketing (SEM) & Google Ads
Mastering paid search advertising on Google.
- Google Ads Account Structure
- Keyword Bidding Strategies
- Ad Copywriting & Extensions
- Campaign Optimization & Reporting
- Display & Video Ads
Module 4: Social Media Marketing & Paid Ads
Leveraging social platforms for branding and paid campaigns.
- Social Media Strategy & Content
- Facebook & Instagram Ad Campaigns
- LinkedIn & Twitter Ads
- Audience Targeting & Custom Audiences
- Influencer Marketing
Module 5: Content, Email Marketing & Analytics
Creating engaging content, building email lists, and measuring performance.
- Content Marketing Strategy
- Email Campaign Design & Automation
- Google Analytics 4 for Measurement
- Conversion Rate Optimization (CRO)
- A/B Testing
