Digital Marketing & Growth Proposal

SEO • Performance Marketing • Automation • Growth
Client: Nageen Prakashan
Agency: IT WEBHUT
OptiRank — 1 Month Trial (Enterprise SEO Authority Build)
Pricing: ₹
ModuleEnterprise ScopePlanned Coverage
Search IntelligenceIntent mapping, keyword universe & demand analysisTop 25 HIK
Content AuthorityTopical clusters, internal linking & semantic depth50 IL / avg (mon)
Technical SEOCore Web Vitals, crawl optimisation, indexing controlSERP per 15 days
Monitoring & IntelligenceRank tracking, competitor intelligence & insights15 days insight
On-Page & Off-Page SEO — Execution Framework
On-Page SEO Off-Page SEO
• Keyword mapping & page clustering
• Meta titles & descriptions
• Heading optimisation
• Internal linking
• URL cleanup
• ALT tags
• Core Web Vitals
• Robots & sitemap
• Index control
• Duplicate fixes 		• High-authority backlinks
• Brand mentions
• Directory listings
• Profile links
• Anchor strategy
• Do/No follow balance
• Competitor gap analysis
• Trust scoring
Digital Marketing — Plan A
ChannelInclusionsNumbers / Monthly
Meta AdsGeneric posts on SM, Ads, Social bookmarking, Link gen, Copywriting, Polls and timelineAds up to 10 B2C ads • 15–20 SB, SM script gen
Google AdsDisplay, Search, Call, Competitive ads, Hyper targeted, Generic targetedB2C – 10 ads
YouTube AdsVideo, Slider, IPM, click through ads5 ads
OTT AdsCPM, CT ads10 ads (2 platforms)
MiscellaneousLive video scripts, collaborations, affiliate strategyAs required
ConsultingStrategy making, review, product feedback15 days meeting + 30 days review
Vendor AdsOptimization, SEO, Ads2 ads × 15 products
Pricing₹1,54,000
Digital Marketing — Plan B
Pricing: ₹
ChannelInclusionsNumbers / Monthly
Meta AdsGeneric posts on SM, Ads, Social bookmarking, Link gen, Copywriting, Polls and timeline10 B2C ads • 15–20 SB, SM script gen
Google AdsDisplay, Search, Call, Competitive ads, Hyper targetedB2C – 10 ads
YouTube AdsVideo, Slider, IPM, click through ads5 ads
OTT AdsCPM, CT ads10 ads (2 platforms)
B2B Social PlatformsMicroblogs, Ads, posts2 microblogs, 1 article, 1 poll
MiscellaneousLive video scripts, collaborations, affiliate strategyAs required
ConsultingStrategy making, review, product feedback15 days meeting + 30 days review
Vendor AdsRegistration, optimization, SEO, Ads2 ads 15 products
Website Maintenance & Backend Management
Pricing: ₹
ScopeFrequency
Backend updates, bug fixes, mobile responsiveness, performance & security enhancements.
Website content updates, graphics, banners & carousels.
Promotional & SEO content 		Monthly / Ongoing
Reporting, Reviews & Governance
• Performance reports every 15 days
• Strategy review meetings
• Complete transparency on campaigns & SEO
• Secure data handling & access control
Terms & Conditions
1) The videos in raw format and images in raw format are to be supplied by the client.

2) TAT of min 24 – 48 business hours have to be given.

3) Video editing will be extra chargeable other than ads.

4) Printable designs will be chargeable other than the shared proposal.

5) Collaborator or influencer fees will be taken care of by client.

6) Brand collaborations and licensing is extra chargeable.

7) Miscellaneous cost is as per service required.

8) External vendor cost to be take care of by client.

9) Post concept finalization 2 major and 3 minor changes allowed.

10) Per month max one live script gen allowed for 5 minute video.

11) Podcaster and vlogger and reviewer charges extra as per negotiations.

12) Images have to be processed by the client.

13) Any extra platform, services, designs, scripts etc more than designated will be charged extra.
Pricing Summary
CategoryAmount
OptiRank
Digital Marketing (Plan B)
Website Maintenance
Subtotal
GST 18%
Total